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Revitalizing Gamer Engagement Through UI Redesign

Revitalizing Gamer Engagement Through UI Redesign

Revitalizing Gamer Engagement Through UI Redesign

Android & iOs App

Design System

Multilingual

User Journey

Wireframes

Adobe XD Logo
Invision Logo
Leila Wizzo App in phone
Leila Wizzo App in phone
Leila Wizzo App in phone

A social platform for gamers around the middle east in English and Arabic by MBC Group Entertainment. I gave the application a full UI uplift: colors, icons, fonts and simple functionalities adding a vibrant and fun experience.

A social platform for gamers around the middle east in English and Arabic by MBC Group Entertainment. I gave the application a full UI uplift: colors, icons, fonts and simple functionalities adding a vibrant and fun experience.

A social platform for gamers around the middle east in English and Arabic by MBC Group Entertainment. I gave the application a full UI uplift: colors, icons, fonts and simple functionalities adding a vibrant and fun experience.

Leila Wizzo UI components (1)
Leila Wizzo UI components (1)
Leila Wizzo UI components (1)
Leila Wizzo UI components (2)
Leila Wizzo UI components (2)
Leila Wizzo UI components (2)
Leila Wizzo Logo
Leila Wizzo Logo
Leila Wizzo Logo

In 2020, the Wizzo app reached its peak with

350,000 monthly active users

350,000 monthly active users

Recognizing the need for a refresh, the team asked me to redesign the app while taking into consideration the gathered insights they were able to provide me with:

Leila Wizzo data
Leila Wizzo data
Leila Wizzo data

. . .

. . .

. . .

variations of user journeys

variations of user journeys

variations of user journeys

most time spent on pages

most time spent on pages

most time spent on pages

most visited pages

most visited pages

most visited pages

screen time

screen time

screen time

returning traffic per day

returning traffic per day

returning traffic per day

new users

new users

new users

current audience

current audience

current audience

I was then able to craft a new UI following their guidelines. We kept the existing target audience persona's in mind while also thinking about the new users the Wizzo team is trying to attract.

Leila Wizzo Mobile in the back
Leila Wizzo Mobile in the back
Leila Wizzo Mobile in the back
  • Leila Wizzo Competition Games
  • Leila Wizzo Football Cup
  • Leila MBC Game
  • Leila Wizzo Casual Games
  • Leila Wizzo Role-Playing Game
  • Leila Wizzo Sports & Racing
  • Leila Wizzo Other Games

Note that the app also runs in Arabic. 

Leila Wizzo mockup in screens
Leila Wizzo mockup in screens
Leila Wizzo mockup in screens

Designed & developed by meeee :)

Copyright © 2024 Leila Charafeddine. All rights reserved.

Designed & developed by meeee :)

Copyright © 2024 Leila Charafeddine. All rights reserved.

Designed & developed by meeee :)

Copyright © 2024 Leila Charafeddine.
All rights reserved.